Trade shows, conferences, seminars, meet-ups etc. are very powerful marketing mediums, because they can bring together hundreds or thousands of people, in one place and in a short space of time. They do mean busy days though, with lots of people milling around and lots of conversations.
Whether you’re an event planner, a trade show veteran or attending your first event, we have tips below that will help you engage with people and make connections. If you haven’t time to read on, here’s a simple spoiler:
Maximise your time at a trade show by ensuring that all of your conversations are as meaningful as possible. Thereafter, if you are set-up to nurture leads, back at your office, then the trade show will have been a success.
Speaking of success, what’s driving me to write this particular post is the forthcoming www.bizexpo.ie event. Not only because it is imminent (26th April – City West Hotel, Dublin), but because I recently met with the owner/organiser, Barbara Gordon. When asked, she explained to me, why she is involved in something outside of her comfort zone i.e. she is not a formal event planner/organiser.
When the first shoots of Ireland’s economic recovery started to appear, Barbara, herself a small business owner – www.whatswhat.ie – felt that small and medium enterprises (SMEs), should be able to benefit from it as well as the large corporates. Her idea was to organise an inexpensive platform for Irish start-ups and surviving SMEs, to showcase their wares and attract new business.
True to her word, Barbara organised (with no professional help), the first BizExpo in 2011. Next week’s event is the culmination of six years’ experience, support from a team of friends, loads of stress and hard work.
There will be over 135 exhibitors and just over 1,000 people (no admission fee) have registered to attend next week. “I remain true to my original goal of attracting small to medium sized businesses, from around the Country, to showcase their work, to grow, prosper and engage with people outside of their normal networking area”….says Barbara.
What strikes me about this event is Barbara’s selfless rationale. She runs the event on a breakeven basis and on her own time. That being said, she has become very adept at securing ‘voluntary’ inputs. Her only mission is to ensure that Irish SMEs have a platform to grow and, oh yeah – she runs her own successful business as well. Congrats Barbara.
Register here and get yourself out to the City West Hotel on the 26th April and experience the optimism for yourself. Sure, you might even do a little business, while you’re there.
Orginial Blog Posted on O’Connor&Kelly.ie